Our standardised Size Charts (below) will guide you in selecting the right size. The fit of clothing, lingerie, shapewear and hosiery is affected by different body shapes, so please use the size charts below as a rule of thumb.
If you are not sure our staff can make recommendations based on your measurements, height and body shape so please call our office during business hours or email us should you require any further assistance.
Magic Knickers & Shapewear
| Size | | Waist (cm) | Hips (cm) | Height* (m) |
| S | 10-12 | 57.5 - 67.5 | 85 - 95 | 1.47 - 1.62 |
| M | 12-14 | 67.5 - 75 | 95 - 102.5 | 1.57 - 1.73 |
| L | 16-18 | 75 - 82.5 | 102.5 - 110 | 1.62 - 1.75 |
| XL | 20-22 | 82.5 - 100 | 110 - 125 | 1.65 - 1.78 |
| XXL | 24-26 | 100 - 115 | 125 - 137.5 | * req'd for shaping tights |

The sizing chart for Fruit of the Loom is provided by the manufacturer. The sizing chart is intended for your use as an approximate gauge for your body shape and size. Clothes can fit your body shape differently, so please use the size chart below as a rule of thumb. Only you can determine the comfortableness of the clothing based on how loose or tight you prefer your clothing.
KIDS |
Age - years | 1-2 | 2-3 | 3-4 | 5-6 | 7-8 | 9-11 | 12--13 | 14-15* | Chest Size to fit - inches | 18/20 | 20/22 | 22/24 | 26/28 | 30 | 32 | 34 | 36 | Waist Size to fit - inches | | | | 22 | 24 | 26 | 28 | 30/32 |
|
ADULTS (see below for special Ladies fit where available) |
| SIZE | S | M | L | XL | 2XL | 3XL | Chest Size to fit - inches | 36 | 38 | 40 | 42/44 | 46 | 50/52 | Waist Size to fit - inches | 30 | 32 | 34 | 36 | 38 | |
|
LADIES FIT |
| SIZE | XS | S | M | L | XL | Chest Size to fit - inches | 30 | 32 | 34 | 36 | 38 |
|

Sports Bras Size Guide
WHY WEAR A SPORTS BRA?
The breasts are composed of mainly fatty tissue with the mammary glands and muscle. The muscle is deep so it cannot help much in supporting the breast. Coopers Ligaments help hold the breasts up, these are thin bands interwoven into the breasts and are not very strong. If the breasts are not supported properly during exercise, then repetitive bouncing can stretch the Coopers Ligaments permanently.
Investment in a quality sports bra such as PureLime’s can reduce movement by as much as 75%, resulting in a more comfortable workout, ultimately stopping stretch and helping to reduce sagging and pain.
Bra Measuring Instructions
In order to fit a bra properly it is essential to choose the right size. Research shows that up to 70% of all women have the wrong bra size. A poorly fitted bra is often the reason why many women have backaches and ultimately sagging on their breasts.
To work out your correct bra size, you need two dimensions:
- The measurement around the bust
- The measurement under your bust
It is the difference between these measurements in centimeters which determine a women’s cup size.
For best result, use a standard dressmaker’s tape measure and have someone else measure you.
Should your measurements result in “between sizes”, purchase the larger size bra.
For US/UK:
- Band Measurement
Take a snug measurement around your rib cage, under your bust and then add 5”. For example 29”+ 5” = 34” (between size, go up to 34”) - Bust Measurement
Without wearing any clothing except for a bra, take a loose measurement around the fullest part of your bust and then add 5”. For example 36” + 5” = 41” 3. - Determine your Cup Size
Subtract your Band Measurement (from Step 1) from your Bust Measurement (from step 2). For example 41” - 34” = 7”
Now use the chart below to determine your Cup size. For example 7” = B Cup (US) and C Cup (UK)
| Cup Size Differences | 5” | 6” | 7” | 8” | 9” | 10” |
| US | AA | A | B | C | D | DD |
| UK | A | B | C | D | DD | E |
| NZ | A | B | C | D | E | F |
| USA | UK | NZ/AUS |
| | | |
| 34A | 34B | 12B |
| 34B | 34C | 12C |
| 34C | 34D | 12D |
| 34D | 34DD | 12E |
| 36A | 36B | 14B |
| 36B | 36C | 14C |
| 36C | 36D | 14D |
| 36D | 36DD | 14E |
| 38A | 38B | 16B |
| 38B | 38C | 16C |
| 38C | 38D | 16D |
| 38D | 38DD | 16E |
| 40A | 40B | 18B |
| 40B | 40C | 18C |
| 40C | 40D | 18D |
| 40D | 40DD | 18E |
- Your bra size is then determined: 34B(US) or 34C (UK).
Pure Lime Clothing Size Guide
| Tops | | | | | | | | | |
| Size | EU XS/34 | EU S/36 | EU M/38 | EU L/40 | EU XL/42 | | | | |
| | US/CA XS | US/CA S | US/CA M | US/CA L | US/CA XL | | | | |
| | UK 8 | UK 10 | UK 12 | UK 14 | UK 16 | | | | |
| Chest | 70 cm/27'' | 75 cm/29'' | 80 cm/31'' | 85 cm/33'' | 90 cm/35'' | | | | |
| | | | | | | | | | |
Tops - loose fit & jackets | | | | | | | | | |
| Size | EU XS/34 | EU S/36 | EU M/38 | EU L/40 | EU XL/42 | | | | |
| | US/CA XS | US/CA S | US/CA M | US/CA L | US/CA XL | | | | |
| | UK 8 | UK 10 | UK 12 | UK 14 | UK 16 | | | | |
| Chest | 82 cm/32'' | 87 cm/34'' | 92 cm/36'' | 97 cm/38'' | 102 cm/40'' | | | | |
| | | | | | | | | | |
| Pants | | | | | | | | | |
| Size | EU XS/34 | EU S/36 | EU M/38 | EU L/40 | EU XL/42 | | | | |
| | US/CA XS | US/CA S | US/CA M | US/CA L | US/CA XL | | | | |
| | UK 8 | UK 10 | UK 12 | UK 14 | UK 16 | | | | |
| Waist | 65 cm/25'' | 70 cm/27'' | 75 cm/29'' | 80 cm/31'' | 85 cm/33'' | | | | |
| Hips | 82 cm/32'' | 89 cm/34'' | 94 cm/36'' | 99 cm/38'' | 104 cm/40' |
European Lingerie Size Guide
NB: Measurements in Inches
SIZE CHART: BRAS, BRA TOPS, BUSTIERS, CORSETS (inches)
- Find your Under Breast Measurement (measuring under the breast) in the first column - this measurement will determine the 'back size' of your bra.
- Follow the line from left to right to the light grey section and you will find your back size.
- Follow this line to the far right section. Find which measurement range corresponds to your total breast circumference (measured around the fullest part of your chest) - now you know your cup size (B, C, D etc).